Driving Innovation Through Internal Marketing Initiatives
Book chapter (April 2024)
The most recent citing publications are shown below. View all 213 publications that cite this research output on Dimensions.
In search of digital solution sellers: the role of non-monetary motivation and empowering leadership behaviors
Article in Journal of Personal Selling and Sales Management (February 2024)
The Effect Of Work Motivation And Transformative Leadership On Freelancer Innovative Behaviour In The Oil And Gas Mining Industry Mediated By Absorptive Capacity
Article in Journal of Business Leadership and Management (February 2024)