B2B service brand identity: Scale development and validation

Overview of attention for article published in Industrial Marketing Management, October 2011

Altmetric Badge

About this Attention Score

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 668 followers.

New on BIROn: B2B service brand identity: scale development and validation: Coleman, D. and ... http://t.co/yrrz6FhGVI #BirkbeckResearch

Working with HR in your brand-building efforts? You should - 400 CMOs & CEOs says a team of marketing, comm and HR is …http://t.co/sgzT4vNS

This page shows the most recent X posts that mention this research output.

Click here to find out how to access more activity.