Science: $2.99 or $3.00? Will the difference of a penny get you to the checkout counter? [Report]
Brinkwire,
A traditional belief in retail marketing is that prices ending in “9” – $1.99 or $2.99, for example—will prompt more
A traditional belief in retail marketing is that prices ending in “9” – $1.99 or $2.99, for example—will prompt more
A new study reveals nine ending prices are not universally effective at getting shoppers to the checkout line.