RT @koenfucius: We value objects we own more highly than objects we don’t. But what if we’ve rented or borrowed them? Interesting experimen…
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8,091 followers
We value objects we own more highly than objects we don’t. But what if we’ve rented or borrowed them? Interesting experiment [paywalled☹️] on the quirks of the endowment effect via co-author @neilbendle: https://t.co/hUZTDQQfEC https://t.co/rzv75XfNP2
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RT @JAMS_updates: Does renting products or loaning them out for trial increase consumers’ willingness-to-pay for such products? New paper b…
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Does renting products or loaning them out for trial increase consumers’ willingness-to-pay for such products? New paper by Charan K. Bagga, Neil Bendle, and June Cotte in JAMS: https://t.co/7AVyYehO06 @haskayneschool @iveybusiness