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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, August 2018
|
| DOI | 10.1007/s11747-018-0601-x |
| Authors |
Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies, Judith Anne Garretson Folse |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 67% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 33% |
| Members of the public | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 93 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 93 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 13 | 14% |
| Student > Master | 9 | 10% |
| Lecturer | 8 | 9% |
| Student > Doctoral Student | 8 | 9% |
| Professor > Associate Professor | 5 | 5% |
| Other | 14 | 15% |
| Unknown | 36 | 39% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 37 | 40% |
| Social Sciences | 6 | 6% |
| Computer Science | 2 | 2% |
| Arts and Humanities | 2 | 2% |
| Economics, Econometrics and Finance | 2 | 2% |
| Other | 5 | 5% |
| Unknown | 39 | 42% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 August 2018.
All research outputs
#13,258,993
of 23,099,576 outputs
Outputs from Journal of the Academy of Marketing Science
#400
of 746 outputs
Outputs of similar age
#161,879
of 331,391 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#9
of 12 outputs
Altmetric has tracked 23,099,576 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 746 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 45th percentile – i.e., 45% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 331,391 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 51% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 25th percentile – i.e., 25% of its contemporaries scored the same or lower than it.