Signaling theory and its relevance in international marketing: a systematic review and future research agenda
Article in International Marketing Review (April 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in International Marketing Review (April 2024)
Article in مجلة راية الدولية للعلوم التجارية (October 2023)
Article in Public Performance & Management Review (September 2023)