Mass media campaigns and the ‘file drawer problem’: A mixed methods study of how to avoid campaign failure
Article in PLOS ONE (April 2024)
The most recent citing publications are shown below. View all 18 publications that cite this research output on Dimensions.
Article in PLOS ONE (April 2024)
Article in Industrial Marketing Management (February 2024)
Preprint in medRxiv (November 2023)