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Apps effektiv managen und vermarkten

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Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Idee als Grundlage guten Marketings
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    Chapter 3 Konzeption und Prototyping
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    Chapter 4 App-Entwicklung und Projektcontrolling
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    Chapter 5 Deployment, Testing und Management
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    Chapter 6 Grundlagen und Mindset
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    Chapter 7 App Store Marketing
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    Chapter 8 Iteratives App-Management
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    Chapter 9 Zusammenfassung und Ausblick
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