When the road is rocky: Investigating the role of vulnerability in consumer journeys
Article in Journal of the Academy of Marketing Science (March 2024)
The most recent citing publications are shown below. View all 29 publications that cite this research output on Dimensions.
Modeling and analysis of customer journey enablers: A case study of religious pilgrimage
Article in Journal of Hospitality and Tourism Management (December 2023)
Encouraging prolonged consumption through habit-boosting efforts: conceptualization and research agenda
Article in Journal of Services Marketing (November 2023)