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Marketing: Grundlagen

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Cover of 'Marketing: Grundlagen'

Table of Contents

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    Book Overview
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    Chapter 1 Grundlagen
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    Chapter 2 Konsumentenverhalten
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    Chapter 3 Marktsegmentierung
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    Chapter 4 Marktforschung
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    Chapter 5 Produktpolitik
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    Chapter 6 Preispolitik
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    Chapter 7 Kommunikationspolitik
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    Chapter 8 Distributionspolitik
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