Customer ecosystems: exploring how ecosystem actors shape customer experience
Article in Journal of Services Marketing (March 2022)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation
Article (October 2021)
The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership
Article in Verslas: Teorija ir Praktika (January 2020)