Understanding the Critical Factors Driving Event Leveraging: Perspectives from Small and Medium-sized Enterprises
Article in Event Management (May 2023)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Intellectual Property Management, Interdisciplinary Knowledge for Business Decision-Making
Monograph (January 2023)
Event leverage: a systematic literature review and new research agenda
Article in European Sport Management Quarterly (December 2022)