Dynamic customer interdependence

Overview of attention for article published in Journal of the Academy of Marketing Science, February 2019

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Dynamic customer interdependence https://t.co/wZYFTy0dSl

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RT @JAMS_updates: How should companies conduct and measure CRM programs in evolving group settings, where customers’ behaviors are influenc…

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How should companies conduct and measure CRM programs in evolving group settings, where customers’ behaviors are influenced by each other? New work by Jonathan Zhang develops a model to capture dynamic customer interdependence: https://t.co/0Q14XTBxI6 @CSU

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