RT @empiricalchina: Applying User Analytics to Uses and Effects of Social Media in China Jonathan J. H. Zhu, Yixin Zhou, Lu Guan, Lei Hou,…
1,361 followers
1,243 followers
RT @empiricalchina: Applying User Analytics to Uses and Effects of Social Media in China Jonathan J. H. Zhu, Yixin Zhou, Lu Guan, Lei Hou,…
6,206 followers
Applying User Analytics to Uses and Effects of Social Media in China Jonathan J. H. Zhu, Yixin Zhou, Lu Guan, Lei Hou, Anqi Shen, Heng Lu https://t.co/mk8W9bNJMT https://t.co/bwj4i6idRx
627 followers
@cityu_jzhu and his team at @weblabcityu argue that user analytics is a set of diverse methods for studies of use and effects of various media. They discuss what data sources, measures, and analyses can be used for what types of user analytics questions.