When the road is rocky: Investigating the role of vulnerability in consumer journeys
Article in Journal of the Academy of Marketing Science (March 2024)
The most recent citing publications are shown below. View all 13 publications that cite this research output on Dimensions.
A Black Brewer Experience: Navigating White space and managing its culture
Article in Journal of Business Research (February 2024)
How do consumers interact with social media influencers in extraordinary times?
Article in Journal of Research in Interactive Marketing (July 2023)