The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review
Article in Cogent Business & Management (March 2024)
The most recent citing publications are shown below. View all 19 publications that cite this research output on Dimensions.
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control
Article in Journal of Theoretical and Applied Electronic Commerce Research (February 2024)
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control
Preprint in Preprints.org (December 2023)