@SueMarquezR I also have book chapter with @ebradlow on "Data Fusion" that includes Stan code. By data fusion, we usually mean combining data on ad exposure to data on response from different people, where you have some covariates in common. https://t.co/
RT @eleafeit: In this new contributed chapter I demystify fusion modeling in #marketing using simplified examples in @mcmc_stan. It would…
RT @ittechbuz: RT @JCPHankins: RT @eleafeit: In this new contributed chapter I demystify fusion modeling in #marketing using simplified examples in @mcmc_stan. It would make a great class for #analytics students who want to learn more about the power of…
RT @JCPHankins: RT @eleafeit: In this new contributed chapter I demystify fusion modeling in #marketing using simplified examples in @mcmc_stan. It would make a great class for #analytics students who want to learn more about the power of #bayesian meth…