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Neuromarketing: Ethical Implications of its Use and Potential Misuse

Overview of attention for article published in Journal of Business Ethics, February 2016
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (80th percentile)
  • Good Attention Score compared to outputs of the same age and source (74th percentile)

Mentioned by

policy
2 policy sources
twitter
5 X users

Readers on

mendeley
506 Mendeley
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Title
Neuromarketing: Ethical Implications of its Use and Potential Misuse
Published in
Journal of Business Ethics, February 2016
DOI 10.1007/s10551-016-3059-0
Authors

Steven J. Stanton, Walter Sinnott-Armstrong, Scott A. Huettel

X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 506 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Mexico 1 <1%
Unknown 505 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 84 17%
Student > Ph. D. Student 54 11%
Student > Bachelor 51 10%
Student > Doctoral Student 26 5%
Researcher 25 5%
Other 87 17%
Unknown 179 35%
Readers by discipline Count As %
Business, Management and Accounting 127 25%
Psychology 34 7%
Social Sciences 33 7%
Neuroscience 32 6%
Economics, Econometrics and Finance 17 3%
Other 71 14%
Unknown 192 38%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 9. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 July 2023.
All research outputs
#3,888,539
of 24,214,995 outputs
Outputs from Journal of Business Ethics
#634
of 3,110 outputs
Outputs of similar age
#57,448
of 302,533 outputs
Outputs of similar age from Journal of Business Ethics
#17
of 63 outputs
Altmetric has tracked 24,214,995 research outputs across all sources so far. Compared to these this one has done well and is in the 83rd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 3,110 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.4. This one has done well, scoring higher than 79% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 302,533 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 63 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.