RT @JAMS_updates: Is mobile search advertising more effective than online search advertising? New work by Wang et al. reveals the returns…
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RT @JAMS_updates: Is mobile search advertising more effective than online search advertising? New work by Wang et al. reveals the returns…
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People entering mobile (vs desktop) queries are twice as likely to be in a buying mode. This research gives you the specific mechanisms of that phenomenon.
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Is mobile search advertising more effective than online search advertising? New work by Wang et al. reveals the returns of paid search keywords on direct and indirect sales in mobile versus online settings: https://t.co/CgCRvLLIix https://t.co/5v0dsBxSJj