@sweetMals @jeanburgess @timothydurigan @farkasjohan @katestarbird Persuasion theory is a whole field. But two-step flow has held up well in the age of social media because what we now call influencers. The big change, IMHO, is the addition of algorithms w
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2,931 followers
@alexleavitt @shannimcg @rasmus_kleis @sivavaid @dannagal Wow, this looks great. Will dive in ASAP. I've been putting this one on my syllabi this year. I like the idea of the algorithm as a Lazarsfeldian opinion leader: https://t.co/sAPhYRyWfI
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Algorithmic Personalization and the Two-Step Flow of Communication | Communication Theory 2019| https://t.co/gbQwc1XC6F "This study examines the relevance of traditional mass communication’s two-step flow-of-communication theory in relation to algorithmic
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Algorithmic Personalization and the Two-Step Flow of Communication https://t.co/nXq4MpU8To