A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements
Article in BMC Complementary Medicine and Therapies (December 2023)
The most recent citing publications are shown below. View all 21 publications that cite this research output on Dimensions.
Article in BMC Complementary Medicine and Therapies (December 2023)
Article in PLOS ONE (September 2023)
Book chapter (September 2023)