The characteristics and business impact of children’s electronic word of mouth in marketing communications

Overview of attention for article published in International Journal of Advertising, January 2019

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@GG_RMC @AlainMarschall Si : ça s'appelle la pub. Du plus jeune age : https://t.co/tOtPonTPsp Et pour contourner les résistances : https://t.co/DfSL1YSalq Le titre ne peut pas être plus clair : "A typology of consumer strategies for resisting advertising,

@larroque2_jean @fchiron @gregorenault @th_pytheas @Kamam_T @the_fishr_king @ArseneAhouansou Oui. Mais aussi de la manipulation/pollution mentale (extrêmement poussée). La publicité devrait être interdite. Échantillons : https://t.co/DfSL1YSalq https://t.c

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