RT @BettinaCornwell: In a recent review, https://t.co/AI8ZGw8LNK we found dozens of event studies that consider stock market reaction to sp…
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In a recent review, https://t.co/AI8ZGw8LNK we found dozens of event studies that consider stock market reaction to sponsoring announcements (e.g., Visa sponsors Olympics). These studies look at the announcement day & windows before & after that ev
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RT @BettinaCornwell: In our recent work in the Journal of the Academy of Marketing Science, we develop a process model of #sponsorship. htt…
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RT @BettinaCornwell: Here is the link to full text at JAMS but if you cannot reach it, just DM me. https://t.co/AI8ZGw8LNK