Process control for monitoring customer engagement

Overview of attention for article published in Journal of Marketing Analytics, May 2019

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Journal of Marketing Analytics June 2019, Volume 7, Issue 2, pp 54–63 Process control for monitoring customer engagement, Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder, and Tom Collinger https://t.co/WC5p9TE3x5

18 Jun 2019

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New online in the JMA: Process control for monitoring customer engagement, Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder and Tom Collinger https://t.co/WC5p9TE3x5

31 May 2019

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Process control for monitoring customer engagement, by Edward C. Malthouse, Wei-Lin Wang, Bobby J. Calder, Tom Collinger, online in the JMA https://t.co/WC5p9TE3x5

22 May 2019

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