A meta-analysis of humor in advertising

Overview of attention for article published in Journal of the Academy of Marketing Science, May 2008

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#30 of 808)
High Attention Score compared to outputs of the same age (98th percentile)

Mentioned by

news: 6 news outlets
twitter: 3 X users

facebook: 1 Facebook page
wikipedia: 1 Wikipedia page

Citations

dimensions_citation: 341 Dimensions

Readers on

mendeley: 487 Mendeley
citeulike: 2 CiteULike

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So far, Dimensions has found 341 publications that cite this research output.

341

The most recent citing publications are shown below. View all 341 publications that cite this research output on Dimensions.

The aesthetic experience of general beauty and ugly-cute memes: the role of emotion

Article in Frontiers in Psychology (April 2024)

The Effects of Dehumanizing and Humorous Language in Social Protests on Behavioral Expressions of Support

Article in Applied Linguistics (April 2024)

How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam

Article in Journal of Internet Commerce (April 2024)

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