A new master of the cultural domain? Google’s role in the transactive memory systems of advertising copywriters and art directors

This was a fun one. @dickiebush's Ship 30 is forcing me to dig for new ideas. Today's essay is based on a paper by @branddogbarker, who's doing fascinating work on the Internet and memory/creativity. Paper link here: https://t.co/mB2Lcid2yz

Here's my latest article about Google and advertising creativity (with my good mate Paul). https://t.co/ah6SvCovad

RT @Media_Int_Aus: MIA 172, from the ANZCA Special Issue: A new master of the cultural domain? Google’s role in the transactive memory syst…

MIA 172, from the ANZCA Special Issue: A new master of the cultural domain? Google’s role in the transactive memory systems of advertising copywriters and art directors by Richie Barker and Paul Atkinson https://t.co/M1K0jHVkle #ANZCA #Google #advertising