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What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms

Overview of attention for article published in Journal of the Academy of Marketing Science, July 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (52nd percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
3 X users
facebook
1 Facebook page

Citations

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29 Dimensions

Readers on

mendeley
150 Mendeley