Showing or Hiding? The Impact of Visibility of General Conditions of Use on Retargeted Ad Intrusiveness and Perceived Ethicality of Mobile Apps
Article in Journal of Interactive Marketing (February 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in Journal of Interactive Marketing (February 2024)
Article in Spanish Journal of Marketing - ESIC (November 2023)
Article in Journal of Marketing Analytics (October 2023)