RT @JAMS_updates: Online product recommendations that contain only highly attractive but very similar products can paradoxically decrease c…
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Online product recommendations that contain only highly attractive but very similar products can paradoxically decrease consumer response, according to new JAMS research by Tsekouras et al. Available #OpenAccess at https://t.co/w9OU7uYPBX @RSMErasmus @Eras
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"Product set granularity and consumer response to recommendations" a new published paper by, amongst others, ECMC members Dellaert and Donkers in the Journal of the Academy of Marketing Science: https://t.co/g83UAgIkQR