The future of social media in marketing

Overview of attention for article published in Journal of the Academy of Marketing Science, October 2019

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#17 of 884)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (88th percentile)

Mentioned by

news: 5 news outlets
policy: 1 policy source
twitter: 45 X users

peer_reviews: 1 peer review site
facebook: 1 Facebook page
wikipedia: 3 Wikipedia pages

Citations

dimensions_citation: 795 Dimensions

Readers on

mendeley: 5614 Mendeley

Summary News Policy documents X Peer reviews Facebook Wikipedia Dimensions citations

So far, Altmetric has seen 1 policy document that references this research output.

Harnessing the Potential of Online Marketplaces in the Philippines: Insights from the National Information and Communications Technology Household Survey

Cited by Asian Development Bank on 22 Sep 2022

ADB is committed to achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific, while sustaining its efforts to eradicate extreme poverty. Established in 1966, it is owned by 68 members—49 from the region.

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