Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations

Overview of attention for article published in Journal of Business and Technical Communication, September 2019

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#3 of 191)
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@jjacobs22 Interesting idea! That said, you might want to check out the research on the effects of green labelling as well as the way it has been used to greenwash, see e.g. https://t.co/CDuwiTQlwU

13 Apr 2021

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"Compared to true green behavior, lies and half-lies had similar negative effects on reputation" De Jong, et al.(2020). Different Shades of #Greenwashing: Consumers' Reactions to #Env #Lies, #HalfLies & Taking Credit for [lawfulness]. JBTC 34(1) 38-76

22 Jul 2020

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