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Channel Strategies and Marketing Mix in a Connected World

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Cover of 'Channel Strategies and Marketing Mix in a Connected World'

Table of Contents

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    Book Overview
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    Chapter 1 Estimating Demand with Constrained Data and Product Substitutions
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    Chapter 2 Selling Innovative Products to Anxious Consumers
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    Chapter 3 Buyer Valuation Uncertainty and Firm Information Provision Strategies
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    Chapter 4 Optimizing Promotions for Multiple Items in Supermarkets
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    Chapter 5 Optimization of Operational Decisions in Digital Advertising: A Literature Review
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    Chapter 6 New Models of Strategic Customers in the Age of Omnichannel Retailing
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    Chapter 7 On-Demand Customization and Channel Strategies
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    Chapter 8 Price-Matching Strategy: Implications of Consumer Behavior and Channel Structure
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    Chapter 9 Collaborative Micro-Retailing in Developing Economies
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    Chapter 10 The History and Progression of Sustainability Programs in the Retail Industry
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