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How Measuring Consumer Conversations Can Reveal Advertising Performance

Overview of attention for article published in Journal of Advertising Research, December 2019
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#1 of 145)
  • High Attention Score compared to outputs of the same age (98th percentile)

Mentioned by

news
16 news outlets

Readers on

mendeley
25 Mendeley
Summary News
So far, Altmetric has seen 16 news stories from 16 outlets.

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