Strengthening consumer–brand relationships through avatars
Article in Journal of Research in Interactive Marketing (November 2022)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
EFFECTIVE DETECTION AND PREVENTION OF FRAUD: PERCEPTIONS AMONG PUBLIC AND PRIVATE SECTORS ACCOUNTANTS AND AUDITORS IN SAUDI ARABIA
Article in E+M Ekonomie a Management (September 2022)
Macrocriminology and Freedom
Monograph (February 2022)