The ‘real thing’: Branding authenticity in the luxury wine trade

Overview of attention for article published in Journal of Business Research, February 2006

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blogs: 1 blog

Citations

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mendeley: 554 Mendeley

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Exploring the Luxury Experience and Luxury Experience Management

Journal of Marketing Management, 27 Apr 2020

JMM Special Issue Call for Papers: Deadline for submissions 3 May…

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