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Are Consumers Put off by Retargeted Ads on Social Media? Evidence for Perceptions of Marketing Surveillance and Decreased Ad Effectiveness

Overview of attention for article published in Journal of Broadcasting & Electronic Media, June 2020
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (67th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (60th percentile)

Mentioned by

twitter
7 X users

Citations

dimensions_citation
18 Dimensions

Readers on

mendeley
66 Mendeley
Summary X Dimensions citations
So far, Dimensions has found 18 publications that cite this research output.

18

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