Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity
Article in International Journal of Sport Management and Marketing (March 2024)
The most recent citing publications are shown below. View all 23 publications that cite this research output on Dimensions.
Article in International Journal of Sport Management and Marketing (March 2024)
Article in Journal of Neuroscience Psychology and Economics (March 2024)
Article in International Journal of Sports Marketing and Sponsorship (February 2024)