Keller, 1993'te yayınladığı efsane "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity" makalesini güncellediği 2016 tarihli yayınında kendi akademik hayatını da tüm içtenliği ile anlatmış. Okumak isteyenler için: https://t.co/Pbwa3Y9a
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RT @JAMS_updates: Kevin Lane Keller provides a look back at work on branding and outlines future research priorities in AMS Review: https:/…
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RT @JAMS_updates: Kevin Lane Keller provides a look back at work on branding and outlines future research priorities in AMS Review: https:/…
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Kevin Lane Keller provides a look back at work on branding and outlines future research priorities in AMS Review: https://t.co/Yjt7isfWRB