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Putting one-to-one marketing to work: Personalization, customization, and choice

Overview of attention for article published in Marketing Letters, September 2008
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#25 of 291)
  • High Attention Score compared to outputs of the same age (96th percentile)
  • High Attention Score compared to outputs of the same age and source (85th percentile)

Mentioned by

news
3 news outlets
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1 X user
patent
14 patents

Citations

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302 Dimensions

Readers on

mendeley
743 Mendeley