Elite Messaging and Partisan Consumerism: An Evaluation of President Trump’s Tweets and Polarization of Corporate Brand Images

Overview of attention for article published in Political Research Quarterly, July 2020

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In the top 25% of all research outputs scored by Altmetric
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Good Attention Score compared to outputs of the same age and source (74th percentile)

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Trump tweets can have explosive impacts on corporate brand images, study finds

PsyPost, 01 Sep 2020

It is no surprise that Donald Trump’s use of Twitter can influence political attitudes. But new research provides evidence that…

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