Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation
Book chapter (April 2024)
The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.
Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents
Article in Journal of Current Issues & Research in Advertising (November 2023)
The effect of covert advertising recognition on consumer attitudes: A systematic review
Article in Journal of Marketing Communications (March 2023)