Customer engagement: the construct, antecedents, and consequences

Overview of attention for article published in Journal of the Academy of Marketing Science, June 2016

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German

Customer Success Management (CSM)

Cited by user Academicknowledge4you on 28 Feb 2023

Customer Success Management, kurz CSM (englisch für Kundenerfolgsmanagement) bezeichnet die konsequente Ausrichtung eines Unternehmens auf den Erfolg seiner Kunden.

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