From restricted to complex exchange and beyond: social marketing’s change agenda

Overview of attention for article published in Journal of Marketing Management, June 2016

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So far, Altmetric has seen 9 X posts from 7 X users, with an upper bound of 18,300 followers.

RT @mt66gone: Teaching social marketing this year? Well, the JMM has plenty for your reading list @JMM_news @AMADocSIG @ELMAR_Moderator h…

RT @mt66gone: Teaching social marketing this year? Well, the JMM has plenty for your reading list @JMM_news @AMADocSIG @ELMAR_Moderator h…

Oh man I would love to teach a whole social marketing course! One day... (I can hope)

RT @JMM_news: #FreeAccess until end September: From restricted to complex #exchange & beyond: #socialmarketing’s change agenda https://t.co…

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