Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

Overview of attention for article published in Journal of Advertising, September 2020

Altmetric Badge

About this Attention Score

In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (71st percentile)
Good Attention Score compared to outputs of the same age and source (71st percentile)

Mentioned by

policy: 1 policy source

twitter: 5 X users

Readers on

mendeley: 116 Mendeley

Summary Policy documents X

So far, Altmetric has seen 5 X posts from 5 X users, with an upper bound of 21,653 followers.

"Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions", @nhelberger, Jisu Huh, Milne, @GRMilne, @StrJoanna, Hari Sundaram https://t.co/5quwJh3yne

12 Nov 2020

Reply Repost Favourite

RT @nhelberger: Paper alert: we propose a systematic conceptualization & research agenda for a redefined computational advertising industry…

15 Sep 2020

Reply Repost Favourite

RT @nhelberger: Paper alert: we propose a systematic conceptualization & research agenda for a redefined computational advertising industry…

14 Sep 2020

Reply Repost Favourite

Paper alert: we propose a systematic conceptualization & research agenda for a redefined computational advertising industry. Special thanks to Jisu Huh (https://t.co/obH5YCB0qj) bringing together & leading this group of experts https://t.co/OJWWR

14 Sep 2020

Reply Repost Favourite

This page shows the most recent X posts that mention this research output.

Click here to find out how to access more activity, including 1 additional X posts.