Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses
Article in Australasian Marketing Journal (AMJ) (April 2024)
The most recent citing publications are shown below. View all 27 publications that cite this research output on Dimensions.
Article in Australasian Marketing Journal (AMJ) (April 2024)
Article in Sociology of Sport Journal (March 2024)
Book chapter (December 2023)