The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Overview of attention for article published in Journal of Advertising, February 2021

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#49 of 480)
High Attention Score compared to outputs of the same age (91st percentile)
Good Attention Score compared to outputs of the same age and source (70th percentile)

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news: 1 news outlet
policy: 1 policy source

twitter: 18 X users

Citations

dimensions_citation: 21 Dimensions

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mendeley: 71 Mendeley

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So far, Dimensions has found 21 publications that cite this research output.

21

The most recent citing publications are shown below. View all 21 publications that cite this research output on Dimensions.

Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes

Article in Journal of Interactive Advertising (April 2024)

Personalized touchpoints and customer experience: A conceptual synthesis

Article in Journal of Business Research (April 2024)

Synced ads: effects of mobile ad size and timing

Article in Frontiers in Communication (March 2024)

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