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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Brand posts and brand co-creation in higher education communities: a social communication process theory
|
|---|---|
| Published in |
Journal of Marketing for Higher Education, July 2023
|
| DOI | 10.1080/08841241.2023.2239756 |
| Authors |
Quynh Hoa Le, Luc Phan Tan, Thu-Hang Hoang |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Finland | 3 | 75% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 50% |
| Practitioners (doctors, other healthcare professionals) | 1 | 25% |
| Members of the public | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 8% |
| Lecturer | 1 | 8% |
| Student > Master | 1 | 8% |
| Unknown | 10 | 77% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 1 | 8% |
| Social Sciences | 1 | 8% |
| Unknown | 11 | 85% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 July 2023.
All research outputs
#14,488,785
of 25,394,764 outputs
Outputs from Journal of Marketing for Higher Education
#46
of 116 outputs
Outputs of similar age
#141,156
of 360,249 outputs
Outputs of similar age from Journal of Marketing for Higher Education
#1
of 1 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 116 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.1. This one has gotten more attention than average, scoring higher than 59% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 360,249 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 60% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them