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Brand posts and brand co-creation in higher education communities: a social communication process theory

Overview of attention for article published in Journal of Marketing for Higher Education, July 2023
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About this Attention Score

  • Among the highest-scoring outputs from this source (#46 of 116)
  • Above-average Attention Score compared to outputs of the same age (60th percentile)

Mentioned by

twitter
4 X users

Citations

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2 Dimensions

Readers on

mendeley
14 Mendeley
Summary X Dimensions citations

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