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When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

Overview of attention for article published in International Journal of Advertising, May 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#28 of 316)
  • High Attention Score compared to outputs of the same age (87th percentile)
  • High Attention Score compared to outputs of the same age and source (88th percentile)

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