Re-imagining African millennials’ brand buying and distribution channel selection behaviour in a technologically disrupted world
Article in Young Consumers Insight and Ideas for Responsible Marketers (May 2024)
The most recent citing publications are shown below. View all 130 publications that cite this research output on Dimensions.
Article in Young Consumers Insight and Ideas for Responsible Marketers (May 2024)
Article in Journal of International Consumer Marketing (May 2024)
Article in International Journal of Contemporary Hospitality Management (April 2024)